Visiting a real Swiss alpine hut is definitely worth it. Before that, however, an arduous ascent awaits you – or an extensive tour of the trade fair in Cologne. The CONICA basecamp in the form of a Swiss alpine hut that you would normally find at an altitude of around 1600 m proved to be a real crowd-puller. There was much more to this than beautiful trade fair scenery. CONICA was actually alluding to its corporate philosophy of providing its customers with reliable advice and support on every project – from a small playground to a big stadium or from an easy hike to an assault on the summit, so to speak.

CONICA’s customer orientation goes even further however. For the Swiss company, this includes not only their clients, but also the athletes who have to deliver top athletic performances on the floorings. Professional track and field athletes Sylvia Schulz and Enrico Güntert talked about this with CEO Christian Meyer-Hentschel in a live interview at the stand. “I don’t only go forward by myself. The track has to give me something back,” said Güntert, summing up his requirements. Schulz added: “A flooring’s properties are extremely important, especially when it comes to jumping over the hurdle.” On the one hand the flooring must be relatively hard to ensure that it does not absorb the energy required for the jump. On the other hand, it must be soft enough to minimise the risk of injury. The relaxed atmosphere of the discussion helped convey a lot of background knowledge to 240 visitors of the VIP event.

The event of course offered more than only technical information. In keeping with Swiss tradition, CONICA also provided the guests with entertainment and refreshments, serving up 465 portions of raclette and 125 portions of risotto. Even the photo booth attracted record-breaking attention. Visitors used the opportunity to take home a very personal trade fair souvenir, printing more than 1000 pictures. CONICA’s 2019 trade fair appearance was thus a success in every respect.