This biyearly athletics competition is still a very young sporting event. as it was held for the first time in 2016. It offers European athletes who are under 18 years old in the year of the competition an excellent chance to compete with their peers. The idea behind the creation of this event was  to […]

This cooperation agreement was signed during the Diamond League meeting, the so-called «Golden Gala», in Rome. At the athletics competition in the «eternal city», contestants from all over the world battled on and next to the red track of the time-honored Stadio Olimpico. The coating in the wide oval of the Olympic Stadium was installed […]

The phenomenon is also known from other areas, where a brand name becomes a category term: For example, paper handkerchiefs are often referred to as “Kleenex” or adhesive strips as “Scotch”. This is because these brands were or are so dominant in their product category that they have become synonymous within the entire industry. The […]