Understanding the Need for Transformation:

Prior to the conceptualization of this project, CONICA engaged in extensive consultations with external stakeholders. The objective was to gather diverse perspectives, wishes, and requirements for a new brochure. Recognizing the challenges posed by maintaining multiple brochures, CONICA sought a more user-friendly and unified approach.

Key Highlights of the New Brochure:

One Unified Brochure: CONICA introduces a singular, comprehensive brochure that consolidates all sports flooring offerings, including running tracks, activity tracks, multipurpose fields, tennis courts, and indoor halls. This strategic consolidation simplifies navigation and enhances the overall user experience.

In addition to functionality, CONICA addressed the aesthetic aspect. The new design is modern and vibrant, and it aligns seamlessly with the evolving corporate identity and corporate Design. Fresh colors, captivating photos, and engaging content breathe new life into CONICA’s storytelling.

Acknowledging the limitations of previous brochures in reaching diverse target groups, CONICA has crafted a brochure that “speaks” to everyone. Valuable insights are now accessible to installers/applicators, architects, municipalities, associations, and other influential players in the market.

Global Accessibility:

The brochure is currently available as an E-pdf on the CONICA website in English, with the print version debuting at the FSB (available only in English initially). In the coming months, CONICA is committed to developing additional language versions, ensuring a wider global audience can benefit from the wealth of information it offers.

Julio Fernando Fadel, Head of Global Marketing and Communication, shared his thoughts:

“The launch of our new sports flooring brochure is not just a step forward — it’s a leap toward a more user-centric and engaging experience. By consolidating our offerings into one comprehensive brochure, we aim to simplify and enrich the information access for our diverse audience. The modern design reflects our commitment to innovation and excellence, setting the tone for our evolving brand identity. We invite our global community to explore the brochure, as it unfolds a new chapter in CONICA’s journey.”