CONICA, a global leader in sustainable, high-performance flooring and surfacing solutions, is proud to announce the appointment of Thorsten Pretz as Head of Product Management. In this role, Thorsten will lead the development and execution of innovative product strategies, reinforcing CONICA’s commitment to delivering excellence and customer-focused solutions.

Pretz brings over 25 years of experience in chemistry, product management, and strategic leadership within the industry. His expertise in driving product innovation, optimizing operational efficiencies, and enhancing customer experiences aligns perfectly with CONICA’s core values of sustainability, quality, and innovation.

“I am excited to take on this role at a time when CONICA is focused on pushing the boundaries of product innovation and sustainability,” said Thorsten Pretz. “By integrating customer feedback directly into our product strategy, I look forward to driving new developments that set higher standards for quality, performance, and environmental responsibility. Collaborating with the talented team at CONICA, we aim to deliver solutions that meet the evolving needs of our markets.”

As Head of Product Management, Thorsten will oversee the entire lifecycle of CONICA’s product portfolio, focusing on advancing sustainable, high-performance solutions for sports, playgrounds, and industrial flooring systems. His appointment underscores CONICA’s commitment to enhancing its product portfolio and driving sustainable growth as the company strengthens its global market presence.

In line with its strategy to adopt a more customer-centric approach, CONICA has also introduced a new Product Marketing function. This role aims to bridge the gap between product development and market needs, ensuring that customer insights are effectively integrated into the product strategy. Thorsten and the Product Management team will work closely with the Product Marketing function to refine product messaging, improve market communication, and align product launches with customer expectations. Reporting directly to the Marketing Department, this new function is designed to enhance product positioning and accelerate the company’s response to market trends.

About CONICA

CONICA is a world leader in the design and production of innovative, sustainable flooring and surfacing systems for sports facilities, playgrounds, and industrial applications. With over four decades of expertise, CONICA provides tailored solutions that meet the highest performance standards, ensuring safety, durability, and environmental sustainability. The company’s pioneering approach continues to shape the future of flooring solutions worldwide.